This week we looked at two viral videos about the future of journalism NYT’s David Carr on the Future of Journalism and The Future of Journalism: Tom Rosenstiel at TEDxAtlanta. They both had very detailed responses and ideas on how they view journalisms changes and its future.

In today’s media driven society we are so reliant on media platforms to inform us on current news and fashions. As noted in David Carr’s interview he recognised that journalism has so much more tools to investigate with ;( examples used; Facebook and Twitter) giving a different platform of information. The idea that old media and new media’s wall is coming down, there are new ways of consuming media and that it’s become a natural evolution of our time, change is a normal occurrence and will always be happening.

I know that when I am on Facebook, and see someone who had posted something in relation to breaking news by providing the link to the News story, if it’s of interest to me I will look into it, and find out what it’s all about. These days we are able to get news quicker and whenever we want it.

David Carr stated how news (7 important stories to civilisation) is now a list, rated in a hierarchical structure. It can be based on importance and relevance to our interest. Getting this list needs a lot of thought into what society in this generation is of interest in to gain attention. Good journalism can thrive off new media, learning how different platforms produce and portray information to the public and being able to alter journalism to fit this ideal, making it appeal to that intended viewer.

We are always connected, we are living in an era where we are constantly connected and journalism is mobile for us, we can always have that awareness of what is happening in the media by using mobile devices. Whether we are on the train, toilet, bed, work, travelling or anything else our day throws at us we can still be connected online. This could equal more information processed by society as we are faced with new media platform majority of the day. There is not that need to wait for the 6pm News or for the weekly paper. Tom Rosenstiel notes that journalism needs to be aware of ‘Rhythms of the audience’ in order to correctly get their information across and processed, the way we consume varies with devices (long/short forms).

Is there a worry for the new generation? In the David Carr video they explore this in a optimistic lens that young generations know a lot about the media and gather information differently. This could be a good thing as with the changes made they are living in it, so therefore could be teaching old media new tricks.

Tom Rosenstiel stated that ‘old News media told us what to think about not what to think’, News media today being on demand, allows us with more control of our learning. We used to have to adapt ourselves to news media, but now news media has to adapt to what they do to fit and be of interest to our behaviour. So we have changes the way journalism runs and made society the controller.

They both conclude that you cannot predict the future of journalism as what had happened today that didn’t predict happening before, so they know change in inevitable and that it’s a good thing for journalism. We live in an ever-changing society, in which control has shifted to us, the people.



  1. Great post Tash! I think it was interesting that Tom Rosenstial noted this idea of ‘rhythms of the audience’, as did David Carr and Andy Lack in their interview. In this video it was stated that we shouldn’t look a the future of journalism by reflecting on its history “back in the day”, but look at the way we have changed our consumption. We have such a diverse range of forms of media – technologies, platforms, genres – it is so important that journalist start taking into consideration how their target audience consumes media and address this. We as consumers do control the media!

  2. I agree, although change is not a new thing, there has been a significant switch of who is in control of news content. I’m not so sure though that ‘the people’ having that power is necessarily a good thing. I believe that the editorial decisions made in media outlets that choose what is the most relevant information for the reader to know is very important. I am afraid that the public may become obsessed with entertainment – allowing media organisations that focus on trivial stories to thrive while proper investigative journalism that allows the public to make informed decisions will decrease due to lack of funding from users. Hopefully I am being overly critical and power to the people is a positive change in the journalism industry.

  3. Well done on a strong reflection. Do you feel as if there is an issue with the news hierarchy being organised to our interests? As they discussed the information we recieve is based on algorithms, information that is collected on us as we travel through the internet. That is to say that if we rely on the information that finds us then we could be missing out on a wider range of opinions on issues and even entire issues! I think that it is important from time to time to try and work outside our normal habits to actively search the voices we don’t hear.

  4. Great blog post. I agree with you that no one can predict the future of journalism. I believe that online collective intelligence can give a more rounded view of current affairs, but every tweet, reddit, vlog or blog post is going to bias to that particular persons opinion and therefore to gain a holistic view the reader needs to wade through a lot of tweets and posts, which is time consuming. Traditional journalists are meant to be reporting objectively on the news (I know this is not the case all the time), they have a code of ethics, editors and gatekeepers. I like the idea of both of these coming together to change the business model of Journalism, and like you say hopefully this is good for Journalism.

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