FINAL PROJECT…. Look at moi !!!!

So we are at the end of this BCM adventure, now on the final project!!
I am looking into the Australian TV show Kath and Kim, how it can not be reproduced and remade. The notion that humor in culturally specific and this definitely suits as the American version failed and got cut!

So I am making a movie, which will how pictures of the characters and I went around University of Wollongong and got a couple of students to sit with me and watch some footage and answer some questions around the show and value it has on Australian comedy!

Advertisements

AUSSIE AUSSIE AUSSIE.. FILM FILM FILM

How many Australian Films can you name?

How many have you seen?

When was the last time you went to the movies to see an Australian film?

Why is it that we all see Australian Films in a negative way, I mean yes there are some great films that have come out of the industry, but why does the industry struggle as a whole?

Many argue that one of the primary downsides of the industry is the age-old stereotype that comes along with it of the Australian outback, rednecks, ‘bogans’ Holden utes, riding kangaroos to school and fighting crocodiles on a regular basis. Has the industry just lost new ways to be able to stop these stereotypes being seen as a recurring trend?

According to the latest Australian box office reports, ‘2014 is shaping up to be Australian cinema’s worst domestic performance in 10 years’ . (Roach, 2014).

If we take a look into the history of Australian films, we can certainly see where these tedious stereotypes stem from. One of the most primary themes that arose during the 1970’s, when Australian films were rising in popularity across the nation, was the unkind reality and dangers of the outback.

One that comes to my mind that is the epitome of Australian Film is the film series ‘Crocodile Dundee’ from 1986, with Paul Hogan, which penetrated global audiences, and in turn set in stone a certain image of Australian culture. In any given culture we can see emerging stereotypes. Every culture is trying to make their mark to inform and create an awareness otherwise all movies would be the same. Yes these stereotypes follow on and maybe we get mocked for it, but just because people think all we is have BBQ and ride kangaroos to school I think that we have it pretty good, there are many cultures that are feared of because of the way they are presented in film.

On the flip side– Australian media content is still highly sought after, and has an audience of millions waiting to view it. This can be seen in the ever-growing amount of Aussie television shows capturing audiences not just in Australia but all over the world. Reports from the Sydney Morning Herald for the television ratings of the first half of 2014 show that 20 of the top 30 shows being watched are Australian. With 6 of these 20 top rating Australian programs being written, produced and starred by Australians and raking in roughly one million viewers each episode (Dale, 2014).

According to Toli Papadopoulos of the Crikey.com Review Page, there have been common critiques that Australian filmmakers are too ‘art-house’ (2014) I definitely can agree with this statement. I think that Australian films don’t have that appealing want to watch factor that other international films portray, they seem to all have the same nature of storyline and emotion. We cannot say this for all films there are some films that have had a huge impact such as Muriel’s Wedding and The Sapphires and one, which I think I know by heart thanks to year 11 English, Strictly Ballroom that is now made into a theatre musical. These films bring out the great Aussie comedy and drama that can be linked to popular TV content produced in Australia.

While the Australian film industries crisis is not something, which is going to be fixed overnight, I do believe there is hope and when the correct changes are made to enhance the issues faced the industry will be highly ranked. Maybe looking into factors such as the marketing and advertising techniques used could help. We need to be able to support our local Aussie films and keep them going.
Of course I do admit that while these movies do not appeal to me like other ones, I cannot speak for the wider population. I think it comes down to the fact that we want something different and we really just want to be entertained!

ARE YOU A PIRATE ?

We have all seen these ads below…. they are the ones that you cannot  fast forward over , so you have to watch whether you like it or not.

When you watch it, do they make you think at all about Piracy? Or do you think that it is just a way to try scare people?

We could say that as media grows, so too do the all rules and regulations that are attached to it. The media is now an intruder in our everyday lives, we can see a moral panic surrounding families beginning to emerge. Strict rules about media usage are less likely to exist because media is so embedded in our lives, we live, love and breathe media.

This also comes with age. As many others would know, when we became older, we began to use media in everyway possible, through the television, online, and on laptops and phones. Along with this increased usage came new limitations, particularly online. We could only access certain television shows if they were ‘available in my country’ and we constantly downloaded music off ‘LimeWire’ (remember. These illegal downloads may have even caused a fair few viruses on our families PC (Woops).

Is all this panic caused us all to be assumed pirates, when we go to the cinema or are online we are being constantly watched and monitored. No longer can you sit back in the cinema and think that no one is watching as cameras will greet your every wrong doing.

In an article Anti-Piracy Tool For Cinemas Will Recognize Emotions it states that:

Hindering piracy is priority number one for movie theaters nowadays. In dealing with a tiny minority, theater owners are slowly alienating their customers by employing measures such as metal detectors, night-vision goggles, bag and body searches and audio watermarks. Everyone is treated as a potential pirate.

We even know are surrounded and influence by television reality shows such as Big Brother who is all about watching people and see what happens when people are manipulative and sly, what does this say for the society we are becoming?

What is this saying that is okay to watch people in private settings and on the other side of this when looking at Cinemas we are not trusted!

We live in a society now where the norm is to be watched at every moment, because of poeple that like to test the system and commit illegal actions.

I SAID MULTITASKING … Beeppp, Hold on just texting, and watching this clip on Youtube!

PICTURE THIS: Your sitting in a room, your alone. Yet, you have about 8-10 tabs opened on your laptop, your TV is on because you are catching up on an episode that you missed, plus your texting about a zillion people at the same time, Oh and you just made cupcakes which are in the oven!!!!

Is this you??

multitasking

Is this a concerning problem? (FACT WHY TO SAY NO TO MULTITASKING)

Would the quality of work and life be a lot smoother if we were to stop and do one thing at a time with no distractions… who are we kidding we couldn’t stop that even if we tried. Its part of the social norm of life to be constantly trying to cram in as much as we can into our day in order to feel accomplished that we got as much as we can do. We always want more, whether it be in time, money, love or friends… there’s just never enough!

I notice everytime I’m in a lecture the amount of people who have multiple tabs opened ranging from Youtube clips, checking their social status on Facebook to online shopping while writing notes on what they are taking in from the lecture… it is crazy!
Why have we become such multi-taskable people, is this a positive for us in the future, will jobs expect more because of this? We will ever burn out from overdoing things?

I think it has made us a society of risk takers, we are now starting to increase this multitasking trend into dangerous situations and people have simply, lost their patience skills! Driving and texting has become a big issue, how could texting your mate while driving do you any good when what your texting in that moment isn’t really that important, yet we would risk our life on it. Why can’t we wait?

While you are reading this blog STOP and see how much of a multi-tasker you?

  • How many tabs have you got open?
  • Are you listening to your Ipod?
  • Watching the Beyonce and Jay Z tour?
  • Is the TV on?
  • Are you texting people?
  • Are you online shopping?
  • Are you also cooking?

YOU MY FRIEND ARE STUCK IN THE TREND

LOOK UP!!

▶ Get Off The Phone Song – YouTube

Picture this… your out for lunch/dinner/clubbing/wedding etc and you look around and all the people that are in the same area are on their phones either texting, taking selfies or looking at social media. What has the world come to, where is the socialising without the interference of technology. We are living in a world that technology has become an obsession. We are constantly updating our pictures and documenting our lives to the world to show people what we are doing or where we are!
ARE YOU GUILTY OF THIS?

But what are we trying to prove, by taking part in the phone obsessed trend, what are we getting out of it?

You go on to Instagram and people are basically showing off amazing outfits or beautiful scenery from their holiday, or delicious food that someone is eating, we basically can know a lot about what people are doing because we are so attached to our devices constantly updating the page to see newer posts.

 

Funny Smartphone Addicts Commercial Funny Clip 2013 – YouTube

How would you feel if you had left your phone at home and didn’t have it for a whole day…

Can you imagine the meltdown; missing out on stalking people, and taking pictures and making out that you have the perfect life. What a disaster Quick drop everything your doing and run back home and get it right…

This Video shows an example of how much we could be missing out on because we are looking down rather than up and away from our phones.

 

Look Up – YouTube

 

 I see it like this our phone devices are an extension of ourselves we wake up with it sleep with it, use it when we are eating, socializing, bored (On the toilet)… Its something we cannot go a day without, and its like death has struck if it’s broken.

WE ARE SIMPLY OBSESSED!

Donna Haraway (1991, p.291) , in her chapter, “A Cyborg Manifesto”, describes the cyborg as the “hybrid of machine and organism”.

 

Are we; those who rely on technology as a source of information, as an outlet to communicate, to learn, to function, TO BREATHE, are we any different from this description?

 


In summary Haraway states (1991, p.294) that there is a direct connection between us and our tools to the point where it is almost impossible to distinguish a difference. “Machines are everywhere and they are invisible”. “Biological organisms have become biotic systems, communications devices like others.” (Haraway, 1991, p. 313) She also states that modern humans, using technology experience a trancelike state. (Haraway 1991)

 

We are not living in the moment if we keep looking down at our phones, imagine how much we are missing because we simply didn’t look up. 

I SET YOU A CHALLENGE.. TRY GO A DAY WITHOUT YOU PHONE

I DARE YOU 

 

 

 

Haraway, DJ 1991, ‘A Cyborg Manifesto: Science, Technology and socialist-feminism in the late twentieth century’, in Simians, cyborgs and women: the reinvention of nature, Free Association, London, pp. 291-324.

HOMEWORK=GO TO THE MOVIES

This weeks task involved the participation of going to the movies, umm yeah I can do that, I love the fact that it is homework and something that I wanted to do anyway, so worked out well for me!!

BwkNZBTCAAE8mZ5

My boyfriend had come down from Griffith to visit me for my birthday, so we were supposed to go to the beach but because the weather decided to have a cry on us we then changed plans and checked out the movies. We got to the cinema at 1:45pm unaware of what was on or what we wanted to watch. ‘LUCY’ was screening at 2pm; perfect! We both hadn’t seen it so worked out that we both agreed to watch it.

We were at the Bondi Junction cinemas so made our way to the candy bar, which was to my surprise self serve, get your own popcorn, drink, and lollies; set up like a supermarket scene. It was strange to me that we now serve yourself to whatever you want, probably makes you buy more as you don’t have to line up and debate about what you want to get, you just grab it.

images

For me the movies is best suited to when the weather is cold and raining, or if you want to go on a date, or just simply fill in some time.
Another reason to go is for a catch up with friends and allocating a time that suits us all to make the effort to go to the movies usually after or before dinner.

The whole idea of the movies has a lot of planning and time allocation attached to it. You have to tell the person you are planning to go with, sort out what movie you both want to see, pick a day and time, outfit etc there is a lot to it besides just sitting in a dark room for a few hours.

Hägerstrand emphasized the importance of time in human activity.

 


“Time has a critical importance when it comes to fitting people and things together for functioning in socio-economic systems,” he noted.


Hence, a given location may be near an individual, but if a person cannot allocate enough time to travel to it, spatial proximity alone will not be enough to allow the person to visit it. Hägerstrand aslo came up with the concept of a space-time path to illustrate how a person navigates his or her way through the spatial-temporal environment


Anyway back to my experience, as we walked into the cinema room allocated to us on our ticket with seat number as well, we were astounded that we were the only two people in the whole room! At first it was like ‘is this movie going to be a flop’ then we were happy we didn’t have to worry about other people making noise or sitting next to us. Then about five minutes later BAMMM… an influx of latecomers appeared to fill the space.

The movie was actually pretty good, was intense for the mind to process but all in all I would recommend it to people to check out.

Corbett, J 2014, Torsten Hägerstrand: Time Geography, accessed 28/08/2014, http://www.csiss.org/classics/content/29

I need you to hurry up now, I cant wait much longer.. Better, faster, stronger!!

 

It fascinates me everyday just how much we have become so reliant upon the Internet. I sometimes think:

 Where would we be if it just never existed?

How would our home lifestyle change?

What if there was:

No social media.

No easy ways to look up information.

Then:

We would have to wait for the news to be on TV and in print media.

But some other things play on my mind:

Would we have as many friends as we do now?

What sort of people would we have become if there were no Internet?

Would we have better face-to-face skills in communicating?

I guess we will never know…

There is now all this talk of a better faster future for the Internet with NBN:

WHAT DOES THIS MEAN??

The National Broadband Network (NBN) is an Australia wide project to upgrade the existing fixed line phone and Internet network infrastructure. It is essential for Australia’s transition to a digital future. Fast broadband has the potential to fuel growth and drive improvements to local economies, businesses and homes, bringing new opportunities to the whole country.

LETS PUSH PAUSE AND GO BACK TO ME:

The Internet has not only revolutionised the way we communicate to each other, its changed how we locate and source information and has provided us with such an array of different kinds of media. But we could also say that the internet has made us an impatient society, we live in a world that wants things to come to us quicker that a click, there is no expectations of waiting because you can just type in the search bar what you want to know and BAMMM… you got the answer.

I look at my parents and the way they were bought us in a world that is so different and un-media-rised. Their excitement was the introduction of colour TV.

When I was little I remember there was a computer in the office of our home, it was chunky and heavy and you wouldn’t be able to move it around the house like we can these days with our portable laptop devices.

how-to-donate-computer-1 

It stayed in this space always. I only ever used the computer to play games and solitaire, I wasn’t aware of the Internet… yet!

How naive was I… I had no idea back then that the Internet would play a huge role in my life and that I would be using it all the time as I do now.

Since then we have now seen technology develop and provide us with newer and more advanced devices that not only allow us to call but we have internet access, apps, social media and heaps more all in a small compact smart phone that you carry around all day long.

Nansen et al (2013, p9) touches on the point about the ecology of the networked home under the NBN. And that for it to be successful the NBN “Infrastructure needs a whole range of ancillary…devices and applications to emerge and converge within the digital household, including the domestic hardware devices, internal connections (and) software.”

https://www.youtube.com/watch?v=5T-z6ig0G-k

My mum who has a smart phone is head over heels about it, she can look us recipes on the go, put her grocery list in it, set reminders for appointments, and she even has ‘Snapchat’, who would of thought someone who never grew up with the internet obsessive generation has now adapted and learnt how to use this to her advantage.

In my household we have 5 Smartphone’s, 3 laptops and 3 Ipods, all-joint to our wireless connection in the home. We are pretty content with this amount of technology and haven’t really needed to add any more.

The thought of the Internet becoming faster comes to a relief to many, we all can’t stand when the rainbow-loading wheel just doesn’t stop and take us the page. Even the stress of the Internet being slow out of nowhere is a killer for my mum as well. When we click on something or download we want it Pronto!

Although this is all well and good and the Internet is a very useful source it can also be problematic, I look at the younger generations who have only ever know the Internet to play a consistent role in their lives, they know no different. Its pretty sad that children are only interested in the internet and their devices, the need for them to go out and make friends in a social context isn’t needed as with a click of a button they can add whom ever they want on their social media platforms.

I asked my mum how did she communicate and how she kept the romance in her relationship with my dad, she said that they would write letters, and ring each other when they could on their landline televisions. She said it was the wait of excitement for when you get a letter in the mail from your admirer.

Now days there isn’t that effort needed to have relationships, we can constantly have access to them through social media, with a click on applications such as ‘SKYPE’; there is who ever you want to talk to appearing on your screen in no time and at anytime that suits you.

Some positives raised in the reading by Nansen et al (2013) which are what most people would have to say about NBN connections in households seems to be that:

“I think the faster Internet the better, just in terms of less frustrating, you get information quicker and easier and enables you to get on with what you are doing.”

“I think it’s a good thing. It will help face to face over the Internet communication.”

“Hopefully it will reduce the need for travel and car use when more people can work from home. I think it should be rolled out in rural areas first though. That’s where the real need is. We city folk get everything!”

I agree with the above statements, and definitely think that faster internet will allow for more tasks to be accomplished in a shorter time therefore more time to enjoy the other things you want to do.

 

Nansen, B., Arnold, M.,Wilken, R. and Gibbs, M (2012) “Broadbanding Brunswick – High-speed Broadband and Household Media Ecologies: A report on household take-up and adoption of the National Broadband Network in a first release site” Australian Communications Consumer Action Network, Sydney, Australia. Accessed online 20 August 2014 <http://accan.org.au/files/Broadbanding_Brunswick.pdf>

Every Flick, Click and Tune….. WE ARE WATCHING YOU!

It scary to think, But we are constantly watched and monitored in our everyday lives.

couplewatchingTV

What we choose to watch on TV, What we click on the Internet to what radio station we tune into etc.
This is helping someone to measure audiences use and provide them with information on what’s hot and what need to be worked on in order to gain attention, what is the most suitable time patterns that people access these media platforms.

For example,Nielsen TV Audience Measurement has been established to determine the viewing behavior of the Australian metropolitan TV audience and thereby establish a ‘rating’ for each minute of broadcast time. This ‘rating’ becomes the currency that facilitates the purchase and sale of TV broadcast time.

facebook-is-watching-you

This is also now seen on Facebook; they somehow know what I like, through what I look up on the Internet and me so well. Facebook Ads that pop up are usually to do with shopping and sales which is what I am interested in. It’s amazing that something so massive and diverse can be designed and specialized to suit my desires and hobbies.
Measuring audiences can help to know what advertisements to air, who is watching what and what times are appropriate to air certain advertisement and TV programs.

In class it was also brought up that Electricity companies also gain an advantage through this measuring of audience to see when people are mostly using there television and other electrical devices in order to change rates, sneaky aren’t they.

The question of privacy to be able to do as you please when you want is gone! There is someone looking at what your doing all the time and recording your clicks and channel flicks.

Your probably being measured right now as your reading this blog….

How-to-maintain-healthy-eyes1

An Interview with My Mum: Television

Something that has changed before our eyes is Television, our generation of today has become so used to high tech devices and portable technology that we lose sight of how it was before this all came to be..

I decided to interview my Mum, on how television was for her growing up.

My mum grew up in Griffith NSW on a orange farm. She lived with her Mum, Dad, two brothers and one sister.
She said growing up they had two black and white TV’s till she was the age of 10, then her dad one day said that he had a surprised and brought a colour TV. She says it was like winning the lottery and that she had thought they were going to get fish and chips as they didn’t get take out very often.

The Television was placed in a lounge room It was a big box on legs which took a lot of space we had photo frames on the top and a lamp. So was used as a mantle piece to place items of significance on. They had a small black and white TV in the dining room, which we used to play Pac man on, and watched the news at dinnertime only.

When I asked her what memories she had of this time she said that they were Happy ones. She loved to watch TV with her cousins. She stated “We pretend we were on Young talent Time and we always entered competitions on Simon Townsend’s wonder world show”.

Her place when watching TV was on the floor in front of the TV. “I mainly sat by myself as I was the youngest and my brothers and sister were working or going out” Mum said.
She said that she was Happy with how television was back then as the shows were not violent or scary just happy stories about average family’s I loved to watch ‘The Brady Bunch’ and ‘Happy Days’ the most. Compare this to how she thinks of Television today, she states “They don’t seem to hold back on today’s TV exposing crime sex and drugs it was a lot hidden away when I was growing up and TV reflected on how simple our lives were…”

Its crazy to think of how different life back when my parent were growing up was to how we are brought up into a world where it’s the social norm to be up-to-date with the latest and greatest televisions and technological and the array of programs we have to choose from. It scary to think of how much more advanced its going to get for generations to come, that they will think of how we live now.

I’M BACK ….

Its come to that time of the year where the beginning of another term has struck, which means that the ‘introducing yourself’ time is here! Everyone wants to know who you are and what your doing and everything in-between. Do we really ever know what we are doing or what we want…
Life is a whirlwind of change and new experiences, in a split second we could end up doing something opposite to what we had planned in the first place.
Life cannot be planned, its can just simply be lived to the fullest one day at a time. That’s the way I think it should be.

Lets get down to it… Who am I??

Name: Natasha
Age: 21 soon to be 22 (scary)
Hometown: Griffith NSW
Uni Status: 3rd year BCM Student Majoring in Marketing Communication and Advertising.
Where do I want to be in 5 years: … It’s a mystery, taking life one day at a time. You can really never know…
Internship Opportunity: YES, I am currently interning at Samantha Wills, which makes me very happy. Its an amazing opportunity and I am gaining lots of experience and I’m meeting such amazing people every time I am there, Plus getting to work with such amazing jewellery that I absolutely adore is a very big bonus, I just want it all! A Career at Samantha Wills would be a dream come true for me if I had to say what my ambitions were career wise.

sw

I started University in a Bachelor of Arts/Sociology Course and then changed my mind in my Second year to be in BCM, Which I am very glad I did! Learning about the media and the world we live in how much change is occurring and how much we learn through the resources that are available is just mind blowing. I Love it!
Marketing and Advertising really interests me and I can see myself in this career path, I love talking and meeting new people as well as having a creative buzz to come up with ideas and putting them into action!

As scary as this is for me to say and hear, it’s my final year of University and what a rollercoaster ride it has been so far, I’m ready and excited for the end to this chapter of my life, and am excited to see what this year brings, So Sit back and enjoy the rest of my ride with me!!